With nearly 25 years of experience in design and marketing, I’ve cultivated a career that blends creativity, strategy, and adaptability across both public and private sectors. My professional journey began in 2001 as a Media Specialist for Henrico County Government, where I helped bridge the gap between traditional and digital media. I pioneered the digitizing of their film footage for online use, designed program logos, annual reports, web pages, and motion clips using Flash animation. It was an exciting time to be at the intersection of communication, technology, and design innovation.
I focus on building thoughtful marketing strategies that actually fit the people behind them—not a one-size-fits-all formula. I help clients identify the right tools and resources for their goals and guide them toward what makes sense for their size, audience, and budget.
Along the way, I develop and help implement all things web and social media including websites, media profiles, and digital ad campaigns. Making sure to refresh brands from logos to letterheads when necessary is key, too. We will work together to fine-tune existing strategies to boost key performance metrics and analyze what’s really working while considering new approaches that will enhance your business.
No project is too small. I love them all because each one is unique and offers interesting challenges that I like to solve! It is truly rewarding to watch clients succeed with their businesses.
If you are looking for help with a project, please reach out. I’d love to talk with you and see how I may be able to help. I love strategizing and developing a plan that succeeds.
