With nearly 25 years of experience in design and marketing, I’ve cultivated a career that blends creativity, strategy, and adaptability across both public and private sectors. My professional journey began in 2001 as a Media Specialist for Henrico County Government, where I helped bridge the gap between traditional and digital media. I pioneered the digitizing of their film footage for online use, designed program logos, annual reports, web pages, and motion clips using Flash animation. It was an exciting time to be at the intersection of analog and digital technologies.
Currently, I focus on building thoughtful media strategies that actually fit the people behind them—not a one-size-fits-all formula. I help clients identify the right tools and resources for their goals and guide them toward what makes sense for their size, audience, and budget.
Along the way, I develop and help implement all things web and social media, including websites, media profiles, and digital ad campaigns. Making sure to refresh brands from logos to letterheads when necessary is key, too. I work closely with clients to fine-tune existing strategies and boost key performance metrics. We analyze what’s really working and what is not, all while considering new approaches to enhance your business.
No project is too small. I love them all because each one is unique and offers interesting challenges! It is truly rewarding to watch clients grow and succeed with their businesses.
If you are looking for help with a project, please reach out. I’d love to talk with you and see how I may be able to help.
